PinnedFolderlyTop 5 Most Common Cold Email Outreach MistakesFrankly speaking, we can’t say where your first email marketing campaign went wrong. But we can make sure that certain outreach elements…10 min read·Aug 13, 2021----
FolderlyHow to prevent fake sign-ups? Protect your domain reputation with these steps.Sign-ups don’t come easy, so of course, you’re proud when you bring value to your audience and your email list grows. But there is a risk…5 min read·Dec 7, 2021----
Folderly3 Steps To Avoiding Email Spoofing AttacksIf you’re fortunate, you have never been bothered by a spoofing attempt, not to mention a full-scale attack. Yet, due to the increase of…10 min read·Nov 23, 2021--1--1
FolderlyHow to increase sales from cold emails? Intro to email deliverability.What is email deliverability?7 min read·Nov 16, 2021----
Folderly3 Modern Email Security Threats You Should Know AboutIn 2020, we saw a global switch to a remote workstyle. Some industries managed to adapt in a blink of an eye, while others struggled to…6 min read·Nov 8, 2021--1--1
FolderlyEmail Marketing vs. Social Media Marketing: Choose Your ChampionSocial media marketing is booming right now. What used to be a platform for people to connect and share thoughts is now a battlefield where…8 min read·Oct 20, 2021----
FolderlyHow to Handle Email Warm-Up for Cold OutreachWithout first warming up your email addresses, it’s impossible to achieve an effective cold email campaign. Increasing your sender…6 min read·Oct 15, 2021--1--1
FolderlyEmail Authentication Made SimpleIf you have been following our articles for a while, you know how many posts we dedicate to email authentication protocols. Mentions of…4 min read·Sep 29, 2021--3--3
FolderlyEmail Deliverability vs. Email Delivery Rate: Know The DifferenceIf you meet a marketer who thinks that the term “email deliverability” can be replaced with “email delivery rate,” they’re not a marketer…5 min read·Sep 22, 2021--2--2
FolderlyTop 5 Best Email Marketing Practices For Q4 of 2021What is the most complicated part of email marketing or marketing in general? It isn’t static. However, this is also the best part of it —…8 min read·Sep 17, 2021--2--2